- Worked with the department head to establish the Communications department as a key part of the company, as well as launching Communications as a new service offering. - Launched an internal corporate community, starting with analyzing various platforms, providing a proposal and business plan to company owners for approval, laying the strategic groundwork to establish the look and tone of the community, launching the community to employees, and ultimately serving as the community manager. - Supported the department in public relations and event planning services, including writing proposals, project management and attending events as a representative of the client. - Launched a company newsletter to share knowledge and key findings with clients, prospects and others in the industry. Included template creation, content planning and writing, coordination with internal technology team for creation of HTML and email push. - Managed the company volunteer program and planned community service events. - Handled content planning, management and coordination of the company's various website and publications including social media sites, corporate blog, and internal and external newsletters. - Managed a team of subject matter experts from various departments in the company who assisted with planning and creating content for the corporate blog and Twitter page.
- Worked with the Executive team to establish the Business Strategy department as an integral part of the company's evolution. - Counseled clients as they entered the digital and social media marketing space. - Performed extensive research to determine key growth areas in our market and industry. - Created the company vision, mission and values and rolled out company-wide to re-establish the company in the eyes of employees. - Provided strategic guidance to help executive team determine key initiatives and growth areas. - Spearheaded the development of digital marketing as a new service area for the company. - Created a company-wide "town hall" meeting to engage associates in the home office and 10-12 satellite locations in the U.S. and China. - Launched a corporate employee volunteer and community service program. - Launched a corporate blog, Facebook Page and Twitter account to engage with employees, clients and prospects.
- Supervised a team of individuals in coordinating the marketing programs for a national jewelry retailer. - Drove growth in client business beyond the original scope of work. - Onboarding of a national sporting goods retail client, including establishing a new client services team on-site. - Worked with clients and vendors to develop efficient and effective solutions for direct mail, high-end catalogs, in-store signage and newspaper inserts - Managed clients' projects from concept to delivery. - Onboarding of a national grocery store retail client, including integrating an existing production team into company workflows and culture.
- Managed execution of POP projects for national pet food retailer. - Maintained a co-op program for in store signage. - Worked on-site with several clients to support day-to-day needs, provided marketing support, and serve as a liaison between the client and company support staff in the home office.
Assisting small businesses with a variety of marketing and business management services including: - Social media strategy, planning, and execution - Day-to-day social media management - Project management - Content management (websites, blogs, newsletters, etc.) - Management of websites (redesign and ongoing maintenance) - Corporate communications - Community management - Proposal writing - Research and recap RFP opportunities - Research - Software research, evaluation and recommendations Projects have included: - Assisting an executive recruiter in the healthcare field with website management, content planning, and social media - Outsource resource for local ad agencies - Social media planning and execution for non-profit organizations - Social media planning, training of staff and execution for local service provider
BA
Occasional runner, crafter, DIYer, raising two (mostly) sweet kiddos.
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